"I Want That Too" Podcast Episodes

Jim and Lauren dive into the late-80s Sears exclusive Disney World Town Square replica - the ambitious “starter set” that promised Main Street magic at home just as Disney Stores began popping up in malls nationwide. Lauren’s Valentine’s gift to Eric sparks a deep dive into one of the most fascinating Disney retail experiments of the 1980s: the Sears-exclusive Walt Disney World Town Square replica. Jim explains how this surprisingly elaborate playset - complete with bendable Mickey and Minnie f...

Jim and Lauren kick off Super Bowl Sunday by diving into the biggest toy expo in the world and what it reveals about the future of Disney licensing. From LEGO’s new screen-free “smart” bricks to Formula One collaborations and a surprising resurgence of theme park trash can merch, this episode blends breaking toy news with classic Disney history - including the Epcot attraction that almost was. NEWS • Highlights from Germany’s massive Spielwarenmesse toy fair - and what it signals for global lic...

Jim and Lauren break down Disney’s latest merch moves, where experiences become collectibles and collectibles become strategy. From an emotional towel animal turned cruise ship plush to popcorn buckets that literally demand attention, this episode covers how Disney is driving hype across price points. Then, in the feature, Jim digs deep into the long, misunderstood history of Disney California Adventure’s giant wheel and why it has always been more controversial than fans remember. NEWS • Disn...

Jim Hill and Lauren Hersey dig into why collectibles are suddenly everywhere you look, from Disney merch shelves to grocery store cookie aisles and even inside theme parks themselves. This episode connects the dots between blind box culture, viral collectibles, and why companies like Disney and Universal are aggressively courting adult collectors and Gen Z fans. Along the way, the conversation builds toward a genuinely jaw-dropping realization about which media franchise quietly became the most ...

Winnie the Pooh at 100: How Disney’s Most Gentle Icon Became a Merchandising Powerhouse (Ep. 83)

Disney’s live-action strategy, a surprisingly exclusive D23 merch sale, and a 65-year-old animated classic all collide on this episode of I Want That Too. Jim and Lauren break down why a new casting announcement for Tangled matters far beyond the movie itself, how Disney is quietly rewarding its most dedicated fans, and why 101 Dalmatians feels more relevant today than ever. Along the way, they connect the dots between animation history, modern merchandising, and the business decisions still sha...

As the calendar flips to a brand-new year, Jim Hill and Lauren Hersey kick things off by looking ahead to what’s shaping up to be a massive 2026 for Disney merch fans. From milestone anniversaries Disney rarely shouts about to a packed slate of films and park changes, this episode breaks down why collectors should start paying attention now. And later in the show, Jim dives deep into a Disney history lesson about a beautifully ambitious animated film that failed spectacularly - and how that misf...

It’s the first episode of the new year, and Jim Hill and Lauren Hersey ring in 2026 by digging into the annual Disney merch reset. From the surprisingly nostalgic look of next year’s dated park souvenirs to a brand-new Star Wars droid collector program, there’s a lot changing on shelves just as holiday decorations disappear overnight. Plus, Jim takes a deep dive into one of Disney’s most baffling merch success stories and why it still doesn’t quite translate stateside. NEWS • A first look at D...

It’s a Christmas Day edition of I Want That Too, and Jim Hill and Lauren Hersey wrap up the year with a festive mix of Disney merch news, pop culture crossovers, and a deep dive into Jim Henson’s long love affair with holiday specials. Along the way, the conversation connects some surprising dots between a largely forgotten Henson TV special and the early creative struggles that eventually led Pixar to Toy Story. NEWS • The Center for Puppetry Arts in Atlanta closes out its Festive Features ex...

Jim Hill and Lauren Hersey are back for a very seasonal edition of I Want That To - and Jim’s latest “project” involves tracking down tiny reindeer snowmobiles to complete his Cars holiday display (because apparently Santa’s sleigh rules apply to Radiator Springs too). From there, the conversation jumps into Disney’s new “Find Merchandise” test inside My Disney Experience, the company’s eye-popping $1 billion investment in OpenAI, and why dynamic pricing is suddenly giving everyone Instacart fla...

Jim and Lauren ring in the holidays with a very merchy episode of I Want That Too, recorded just after Lauren’s family Polar Express adventure. From Disney Visa mailers and annual passholder calendars to Stitch-heavy gift guides, they dig into how Disney is trying to steer your holiday shopping. • Disney’s “Home for the Holidays” Disney Rewards Insider issue and the surprise AP calendar reveal a full-court press of plush, Stitch, cruises, and watch-list marketing aimed at shaping your seasonal ...

Fresh off the long Thanksgiving weekend, Jim and Lauren crawl out from under their leftover Pilgrim sandwiches to talk about Zootopia 2 absolutely owning the holiday box office, how that might shape Disney’s sequel strategy, and the must-have merch that is already slithering into the parks. They also dig into McDonald’s massive 70th anniversary Happy Meal promotion, Disney’s official holiday book guide, and a couple of doorstop tomes that are now living in the Hersey household. In the back half,...

Jim and Lauren celebrate Thanksgiving with a whirlwind mix of Disney history, holiday nostalgia, and a merch-filled New York adventure. From Wicked-branded ice rinks and a Zootopia 2 takeover at JFK to Macy’s exclusive parade collection and a stop at the Harry Potter Store, Lauren brings back a suitcase full of stories. Jim then dives into the legacy of Don Knotts, his long relationship with Disney, and how he ended up voicing Mayor Turkey Lurkey in Chicken Little. A cozy, funny, and very season...

Disney merch meets Disney history this week as Jim Hill and Lauren Hersey unpack the newest releases tied to Zootopia 2 before shifting gears into a deep dive on one of the most pivotal films in studio history. Then, Disney historian and author Todd James Pierce joins the show to share how Mary Poppins reshaped the future of the company — with behind-the-scenes stories you’ve never heard. NEWS The newest Zootopia 2 merch drops at Disney Store and World of Disney, from Judy Hopps Loungefly to n...

Jim Hill and Lauren Hersey ring in the holiday season with a look at Disney Lorcana’s newest expansion, Whispers in the Well—a set packed with gorgeous art, new gameplay mechanics, and some of the deepest Disney cuts yet, from The Black Cauldron to Gargoyles. Then they shift from gothic fantasy to nostalgic action as they trace the surprising rise, fall, and resurgence of the Mighty Morphin Power Rangers, including the merch craze that once swept toy aisles and the collector market that’s explod...

Jim Hill and Lauren Hersey trade glass for grain in this I Want That Too deep dive into Disney’s hidden world of woodwork. From the Arribas Brothers’ new handcrafted photo albums to the retro-chic Mickey Christmas truck popcorn bucket, the episode celebrates the artistry behind Disney’s most tactile treasures. Then, master woodcarver Raymond Kinman joins the show to reveal how his marquees for Indiana Jones Adventure, Country Bear Playhouse, and Pooh Corner helped define the look and feel of Dis...

In this jam-packed episode of I Want That Too, Jim Hill and Lauren Hersey dive into Disney’s newest fantasy franchise in the making - and how “Impossible Creatures” could become the studio’s answer to Harry Potter. Along the way, they unwrap this year’s Mickey’s Very Merry Christmas Party merch, explore Disney’s surprising partnership with a British luxury retailer, and share the little-known story of how Angela Lansbury became Disney’s most magical apprentice witch in Bedknobs and Broomsticks. ...

This week, Jim Hill and Lauren Hersey dust off one of Disney’s most underappreciated classics, Bedknobs and Broomsticks. From its wartime origins and lost Mary Poppins connections to Angela Lansbury’s iconic role and Disney’s merchandising mysteries, the duo uncovers how this effects-filled musical became both a box-office sleeper and a cult favorite. Along the way, Lauren connects the dots on what’s next for Disney Consumer Products, from collectibles and nostalgia to digital universes and fash...

Jim Hill and Lauren Hersey are joined by former Disney Imagineer Jim Shull to unwrap the fascinating (and sometimes funny) story of Disney’s long-running partnership with McDonald’s. From the birth of the Happy Meal to fry carts in Frontierland, this episode explores how two of the world’s biggest brands became the ultimate marketing duo - and what really ended their 10-year deal. The surprising Star Trek connection that inspired Disney’s early talks with McDonald’s How Michael Eisner and Jeff...

Jim Hill and Lauren Hersey unwrap a holiday-sized story about Disney’s long, complicated relationship with Sears—from Mickey Mouse watches in the 1930s to the retail giant’s near-sponsorship of the Great Movie Ride at Disney-MGM Studios. Plus, the duo dives into the rare blue Disney name tag, Wicked-branded cleaning products, and the Jim Henson Company’s upcoming auction filled with Muppet history. The secret history behind Disney’s partnership with Sears—and how it fell apart months before MGM...

Jim Hill and Lauren Hersey kick off October with a witchy episode of I Want That Too. From the avalanche of Wicked merchandise filling store shelves to Disney’s own magical past, this week’s show dives into collectibles, streaming perks, and even a long-lost Sherman Brothers project that never made it to the screen. The rise of Wicked-themed merch, from dolls and Swarovski ornaments to water bottles and Care Bears Streaming price hikes - and Lauren’s clever tips to save money on Disney+, Hulu,...

Jim Hill and Lauren Hersey dive into Disney’s favorite little purple dragon, Figment. From popcorn bucket mania to a live-action movie that never got off the ground, they trace Figment’s journey from Epcot icon to merchandising powerhouse. Along the way, they detour through Lowe’s and Spirit Halloween to check out exclusive Haunted Mansion décor and giant Rudolph displays that will test your willpower (and your storage space). Haunted Mansion animatronics and holiday mashups spotted at Lowe’s ...

Jim Hill and Lauren Hersey take listeners from this year’s stealth Muppets capsule release all the way to the projects Disney almost made — including a trilogy of dwarfs prequels and a Snow White spinoff that never saw the light of day. Along the way, they break down Toy Story’s 30th anniversary tie-ins, the first wave of holiday 2025 ornaments, and speculation out of Shanghai that Frozen 3 may center on the “wedding of the century” in Arendelle. The ultra-limited Muppets drop at Mickey’s of Gl...

Jim Hill and Lauren Hersey return with a jam-packed episode of I Want That Too, covering the latest Disney merch, clever marketing strategies, and holiday surprises. The rise of popcorn buckets in parks and movie theaters – from talking Mickey to mummy Stitch to a Tron lightcycle How Disney uses psychology to nudge us into spending more, from limited releases to sneaky menu tricks Nightmare Before Christmas merch expansions, books, and light trails around the globe Early Christmas décor spot...