"I Want That Too" Podcast Episodes

Jim Hill and Lauren Hersey celebrate 100 episodes of I Want That Too by diving deep into one of Disney’s most fascinating recurring patterns: the company’s obsession with technology. From the rise and fall of Go.com to MagicBands, My Pal Mickey, Disney Infinity, and interactive park experiments that never fully worked, Jim traces Disney’s long history of swinging big on tech innovation. Along the way, they also cover Toy Story 5 fast food partnerships, Alice in Wonderland’s 75th anniversary, and...

Jim and Lauren celebrate Episode 99 of I Want That Too with a packed conversation about Disney’s latest merch experiments, the surprising box office success of Devil Wears Prada 2, and what Disney’s newest earnings call may reveal about the company’s digital future. Along the way, Jim begins a two-part deep dive into Disney’s long history of embracing emerging technology, leading into the cautionary tale of Go.com and the company’s first major internet gamble. NEWS • Lauren rope drops the new M...

Jim Hill and Lauren Hersey dive into a packed week of Disney merch and fandom news, from Burger King’s surprising Mandalorian and Grogu promotion to the return of toys inside cereal boxes for Toy Story 5. Along the way, Lauren shares how she finally became a Grogu fan after binge-watching The Mandalorian, while Jim unpacks Disney’s rumored “super app” plans and the surprising history behind Disney fan conventions that eventually inspired D23. NEWS • Lauren officially joins the Grogu fan club af...

im Hill and Lauren Hersey explore how fan-driven Disney markets, unusual Grogu merch, and long-forgotten animation art traditions reveal what the company can’t ignore about its audience. Jim and Lauren kick things off with fresh chatter about a possible Apple-Disney partnership before diving into the rise of fan-created Disney shopping experiences like Orlando’s “Happiest Market.” From there, they explore how fandom is shaping retail trends, react to some delightfully strange new Grogu merchand...

Jim Hill and Lauren Hersey unpack Disney’s latest retail experiment with pop-up stores, explore how movie theaters are turning merch into must-have experiences, and dig into the surprising origins of Disney fandom and collecting. From Pittsburgh store openings to high-fashion popcorn buckets, this episode connects the dots between Disney’s past and its evolving strategy to turn every experience into something you can take home. NEWS • Disney Store “comeback” revealed as limited-time pop-up ret...

Jim Hill and Lauren Hersey unpack a surprisingly chaotic Muppets merch rollout on TikTok Shop, explore the viral duck trend making its way into Disney parks, and break down the latest Star Wars Day merchandise strategy. Then, Jim dives deep into the history of the Star Wars licensing deal that changed Hollywood forever—and why it’s still considered one of the smartest (and most lopsided) deals ever made. From plush drops to billion-dollar gambles, this episode connects the dots between fandom, m...

Jim and Lauren dig into a surprisingly packed week of Disney merch and history, from Crocs-inspired Minnie ears to rare Figment throwbacks and a new Little Golden Book celebrating Jim Henson. Along the way, they explore the shrinking footprint of Disney Stores - and the possibility of their return. Then Jim dives deep into the moment Disney stopped trusting outside publishers, revealing how one controversial biography changed the company’s approach to storytelling forever. NEWS • Disney and Cr...

Jim and Lauren dig into the latest updates surrounding the D23 Ultimate Fan Event, including confusing ticket tiers, pin lotteries, and the growing tension between traditional fans and influencer access. From membership strategies to collectible exclusives, they break down what you need to know before tickets go live. Then, in this week’s feature, Jim explores the surprisingly rich history behind pressed pennies—how a simple, low-cost souvenir became a staple of Disney parks and a quiet revenue ...

Jim Hill and Lauren Hersey break down Disney’s clever Pixar Merch Madness campaign and debate which franchise will dominate the bracket. They also dive into the overwhelming demand for Bluey in the parks, the rollout of new Bluey merchandise, and how Hannah Montana nostalgia is fueling a fresh wave of Disney consumer products. Then, Jim uncovers the surprising origin story of Disney Pez dispensers and how they became one of the company’s longest-running collectibles. NEWS • Disney launches a P...

Jim Hill and Lauren Hersey recap a whirlwind West Coast trip packed with Disneyland 70th anniversary finds, surprising merch hacks, and a few Universal curveballs. From deep discounts and rare pins to interactive collectibles and nostalgic throwbacks, this episode is a treasure trove for Disney shoppers and collectors alike. Plus, the duo ventures into Universal Hollywood and Vegas to compare how other parks are stepping up their merch game. It’s part shopping guide, part history lesson, and all...

In this episode of I Want That Too, Jim Hill and Lauren Hersey dive into a mix of new Disney merch, fan experiences, and theme park history. They break down the newly revealed Disney Princess running shoes from Brooks, preview merchandise coming to EPCOT’s Flower & Garden Festival, and look at a premium new D23 tour that takes fans through Walt Disney’s Los Angeles. Then Jim returns with Part 2 of the story of how a struggling shopping area at Walt Disney World evolved from the Disney Village Ma...

Jim Hill and Lauren Hersey explore the latest Disney Springs news, from towering CrazyShakes and a savory new concept from Gideon’s Bakehouse to a possible interactive gaming venue taking over the old NBA Experience building. They also spotlight a subtle new Disney-inspired apparel brand before diving into the surprisingly complicated early history of Disney Springs. In part one of this deep dive, Jim traces the story all the way back to Walt Disney’s original EPCOT city plans and the unlikely b...

Jim and Lauren follow the winding path of Labyrinth as it turns 40, exploring how a film that underperformed in 1986 became one of the most beloved cult classics of the home video era - and how its legacy nearly intertwined with Disney in a much bigger way. In this episode of I Want That Too, we connect the dots between Jim Henson’s ambitious fantasy film, its surprising international success, and the long road that led Disney to acquire the Muppets - but not Labyrinth. Along the way, we look a...

Jim and Lauren dive into the late-80s Sears exclusive Disney World Town Square replica - the ambitious “starter set” that promised Main Street magic at home just as Disney Stores began popping up in malls nationwide. Lauren’s Valentine’s gift to Eric sparks a deep dive into one of the most fascinating Disney retail experiments of the 1980s: the Sears-exclusive Walt Disney World Town Square replica. Jim explains how this surprisingly elaborate playset - complete with bendable Mickey and Minnie f...

Jim and Lauren kick off Super Bowl Sunday by diving into the biggest toy expo in the world and what it reveals about the future of Disney licensing. From LEGO’s new screen-free “smart” bricks to Formula One collaborations and a surprising resurgence of theme park trash can merch, this episode blends breaking toy news with classic Disney history - including the Epcot attraction that almost was. NEWS • Highlights from Germany’s massive Spielwarenmesse toy fair - and what it signals for global lic...

Jim and Lauren break down Disney’s latest merch moves, where experiences become collectibles and collectibles become strategy. From an emotional towel animal turned cruise ship plush to popcorn buckets that literally demand attention, this episode covers how Disney is driving hype across price points. Then, in the feature, Jim digs deep into the long, misunderstood history of Disney California Adventure’s giant wheel and why it has always been more controversial than fans remember. NEWS • Disn...

Jim Hill and Lauren Hersey dig into why collectibles are suddenly everywhere you look, from Disney merch shelves to grocery store cookie aisles and even inside theme parks themselves. This episode connects the dots between blind box culture, viral collectibles, and why companies like Disney and Universal are aggressively courting adult collectors and Gen Z fans. Along the way, the conversation builds toward a genuinely jaw-dropping realization about which media franchise quietly became the most ...

Winnie the Pooh at 100: How Disney’s Most Gentle Icon Became a Merchandising Powerhouse (Ep. 83)

Disney’s live-action strategy, a surprisingly exclusive D23 merch sale, and a 65-year-old animated classic all collide on this episode of I Want That Too. Jim and Lauren break down why a new casting announcement for Tangled matters far beyond the movie itself, how Disney is quietly rewarding its most dedicated fans, and why 101 Dalmatians feels more relevant today than ever. Along the way, they connect the dots between animation history, modern merchandising, and the business decisions still sha...

As the calendar flips to a brand-new year, Jim Hill and Lauren Hersey kick things off by looking ahead to what’s shaping up to be a massive 2026 for Disney merch fans. From milestone anniversaries Disney rarely shouts about to a packed slate of films and park changes, this episode breaks down why collectors should start paying attention now. And later in the show, Jim dives deep into a Disney history lesson about a beautifully ambitious animated film that failed spectacularly - and how that misf...

It’s the first episode of the new year, and Jim Hill and Lauren Hersey ring in 2026 by digging into the annual Disney merch reset. From the surprisingly nostalgic look of next year’s dated park souvenirs to a brand-new Star Wars droid collector program, there’s a lot changing on shelves just as holiday decorations disappear overnight. Plus, Jim takes a deep dive into one of Disney’s most baffling merch success stories and why it still doesn’t quite translate stateside. NEWS • A first look at D...

It’s a Christmas Day edition of I Want That Too, and Jim Hill and Lauren Hersey wrap up the year with a festive mix of Disney merch news, pop culture crossovers, and a deep dive into Jim Henson’s long love affair with holiday specials. Along the way, the conversation connects some surprising dots between a largely forgotten Henson TV special and the early creative struggles that eventually led Pixar to Toy Story. NEWS • The Center for Puppetry Arts in Atlanta closes out its Festive Features ex...

Jim Hill and Lauren Hersey are back for a very seasonal edition of I Want That To - and Jim’s latest “project” involves tracking down tiny reindeer snowmobiles to complete his Cars holiday display (because apparently Santa’s sleigh rules apply to Radiator Springs too). From there, the conversation jumps into Disney’s new “Find Merchandise” test inside My Disney Experience, the company’s eye-popping $1 billion investment in OpenAI, and why dynamic pricing is suddenly giving everyone Instacart fla...

Jim and Lauren ring in the holidays with a very merchy episode of I Want That Too, recorded just after Lauren’s family Polar Express adventure. From Disney Visa mailers and annual passholder calendars to Stitch-heavy gift guides, they dig into how Disney is trying to steer your holiday shopping. • Disney’s “Home for the Holidays” Disney Rewards Insider issue and the surprise AP calendar reveal a full-court press of plush, Stitch, cruises, and watch-list marketing aimed at shaping your seasonal ...