Texposition: Disney’s Forgotten Dallas Destination (Ep. 106)
Jim Hill and Lauren Hersey kick things off with Fourth of July traditions, viral Disney merch, and the growing strategy behind park-specific popcorn buckets and venue-branded souvenirs. Lauren digs into the early arrival of 2027 Walt Disney World merchandise, the mini Mickey ear keychains taking over social media, and why Hollywood Studios suddenly feels like a collectible popcorn bucket hotspot. Then Jim shares the story of Disney Texposition, a proposed Dallas-area regional entertainment concept that could have brought a little bit of Walt Disney World magic to Texas decades before Universal Kids Resort.
NEWS
• Disney’s 2027 dated merchandise has already started appearing at Walt Disney World, beginning with a calendar that may hint at next year’s design direction.
• Lauren breaks down the viral mini Mickey and Minnie headband keychains, including why the plain black Mickey version became the must-find souvenir.
• Hollywood Studios continues to lean into specialty popcorn buckets, from Lightning McQueen to Bullseye, Sam Eagle, Star Wars, and more.
• Jim and Lauren discuss whether Disney is using park-exclusive buckets and merchandise to move guests around Walt Disney World.
• Baseline Tap House gets its moment in the spotlight as Jim explains the Disney MGM Studios history hiding behind that surprisingly specific t-shirt.
FEATURE
• Jim tells the story of Disney Texposition, a planned Dallas-area regional entertainment center developed with the Rouse Company in the late 1980s.
• The project would have blended Pleasure Island, Disney MGM Studios, character dining, themed shopping, live shows, and simulator attractions into a smaller regional Disney experience.
• Disney considered the Texas concept as a possible gateway that could encourage families to book larger trips to Disneyland or Walt Disney World.
• Jim explains how Disneyland Paris financial troubles helped derail Disney Texposition, just before Disney shifted focus to another regional project: Disney’s America.
HOSTS
• Jim Hill - X/Twitter: @JimHillMedia, Instagram: @JimHillMedia, Website: jimhillmedia.com
• Lauren Hersey - X/Twitter: @laurenhersey2, Instagram: @lauren_hersey_
FOLLOW
• Facebook: @JimHillMediaNews
• YouTube: @jimhillmedia
• TikTok: @jimhillmedia
• Patreon: https://www.patreon.com/jimhillmedia/
SUPPORT
Support the show and access bonus episodes and additional content at https://www.patreon.com/jimhillmedia.
PRODUCTION CREDITS
Edited by Dave Grey
Produced by Eric Hersey - https://strongmindedagency.com
SPONSOR
This episode is sponsored by UnlockedMagic.com, your go-to source for great deals on Disney and Universal tickets. If a trip down to Florida to visit the parks is on your radar for the summer of 2026, head over to Unlocked Magic and let their team help make your next vacation a little more magical.
If you would like to sponsor a show on the Jim Hill Media Podcast Network, reach out today. https://www.jimhillmedia.com/sponsor/
Learn more about your ad choices. Visit megaphone.fm/adchoices
